Discover

Understanding the problem and the audience.

01

Every project begins with research. I take time to understand the client's goals, the target audience, and the message the design needs to communicate. This foundation helps guide every creative decision that follows.

Explore

Generating ideas and establishing direction.

02

Through brainstorming, mood boards, sketches, and inspiration gathering, I explore multiple creative directions before refining a concept that best meets the project's objectives.

Design

Transforming ideas into thoughtful solutions.

03

Using typography, color, imagery, and layout, I develop polished designs that balance creativity with functionality. Throughout the process, I refine the work through feedback and iteration to create the strongest possible solution.

Deliver

Bringing the final design to life.

04

Once the design is finalized, I prepare assets for their intended platforms, whether digital, print, or web, and ensure the final product communicates effectively while meeting the project's goals.

● About

meet the designer

Hi, I'm Lily! I'm a graphic designer passionate about creating thoughtful visual experiences that connect people with brands and ideas. I'm currently pursuing a BFA in Art & Design at California Polytechnic State University, San Luis Obispo, while also completing minors in Communication Studies, Sales, and Art History. By combining design with communication and business strategy, I strive to create work that is both visually engaging and purposeful.

For the past three years, I've worked as the Graphic Design and Marketing Student Assistant for Cal Poly's Fraternity & Sorority Life department, where I design marketing materials, manage the department's website and social media presence, and create digital content that supports communication and engagement across campus. I'm particularly interested in branding, marketing design, and digital experiences, and I'm excited to continue growing as a designer in a collaborative professional environment.

Where it all started

Originally from Redondo Beach, California, I grew up surrounded by the creativity and energy of the Los Angeles area. Living in such a diverse environment sparked my appreciation for advertising, branding, and the power of visual communication, while my coastal hometown fostered a strong sense of community and collaboration.

As a designer, I'm drawn to projects that combine creativity with strategy. I enjoy using typography, color, and visual systems to communicate ideas, solve problems, and create meaningful experiences for audiences. Whether I'm designing a marketing campaign, developing a website, or creating social media content, I approach every project with curiosity, attention to detail, and a desire to make information both engaging and accessible.

Outside of design, you'll usually find me cheering on the LA Dodgers, with my family, spending time at the beach, or planning my next adventure. I believe the best creative work comes from staying curious, seeking new experiences, and finding inspiration in the world around me.